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Billion Dollar Smile purple toothpaste from Oraldent provides a natural tooth whitening solution. Its unique formula is peroxide-free, vegan-friendly and cruelty-free, containing all-natural ingredients. These include phthalimido-peroxy-caproic acid (PAP), papain enzymes from raw papaya fruit, bromelain from pineapple, hydrated silica, and various other ingredients derived from natural sources. Billion Dollar Smile is also clinically tested and scientifically proven to gently but effectively whiten the teeth with minimal risk of sensitivity, soft tissue damage or demineralisation.